SEO is it all it’s cracked up to be?
I’d be really surprised if you’ve never heard of Search Engine Optimisation or SEO.
A lot of people think that it’s the holy grail of web site design. The other side of that equation and equally as important is your website conversion rate. Your website’s conversion rate is nothing much more than a fancy way of saying the percentage of site visitors (website traffic) who take action like a result of their go to. That could be make a buy; sign up for a newsletter; download a report or whatever your call to action may be.
If you’ve thousands of people visiting your site on a daily basis with exactly none of them producing a buy, signing up for the newsletter or whatever your call to action may be, does it really matter which you had all of that traffic? Your website’s conversion rate is nothing much more than a fancy way of saying the percentage of site visitors (website traffic) who take action as a result of their go to. To understand if your web site is truly producing the outcomes you are looking for ask yourself a couple of questions:
If you’ve thousands of individuals visiting your website on a daily basis with exactly none of them producing a purchase, signing up for your newsletter or whatever your call to action may be, does it really matter which you had all of that visitors?
*Do you have the web site visitors statistics to measure the effectiveness of your website traffic?
*What is your web site visitors conversion rate?
*Do you have the website traffic statistics to measure the effectiveness of your website traffic?
Don’t worry if you don’t know the answers to those questions just yet.
Despite the importance of conversion rates, it is one of the least understood measurements amongst small business owners I speak to. Most small business owners start out at least with the impression that just builiding a good looking website will improve their businesses bottom line and then get quickly discouraged by the results.
One of the first places to start would be to sign up for a Google Analytics account. This is free to set up and you can quickly get a handle on all the statistics you need to help you track the performance of your site.
With Google Analytics, you are much more prepared to write better-targeted ads, strengthen your marketing and advertising initiatives and produce a higher converting website. Despite the importance of website conversion, I discovered that it is among the least understood measurements among the small business owners.
One of the initial places that I would recommend starting so that you can get a grasp on your website traffic, your conversion rates and the overall performance of your web site is Google Analytics. Google Analytics is a free of charge service that Google provides to its clients to permit them to track, monitor and measure with great accuracy statistics relating to traffic, conversions and page views on your web site. The greatest thing is that having a well style WordPress web site and a simple plugin it is simple to add Google Analytics to your web site. Exactly where many small company owners now have to call up their internet designer to create a simple addition like Google Analytics to their web site, with a WordPress based website you’ve just avoided that challenge.
After creating your Google Analytics account you only need to add the unique code that Google provides in the plugin on your WordPress site.
Other important info which you can obtain may be the profitability of your keywords across various lookup engines and online campaigns. How about being able to identify where your best on the internet customers come from and which target audiences are the most profitable for your particular content? Additionally, Google Analytics comes a large number of predefined reports to assist you with the analysis of your website traffic information. Actually, Google Analytics enables you to track all of your marketing and advertising initiatives. Measure the effectiveness of one’s ads, email newsletters, affiliate campaigns, referrals, paid links, lookup engines, and key phrases, thereby allowing you to compare overall performance across all of your marketing efforts.
The best thing is that having a well style WordPress web site and a basic plugin it is easy to add Google Analytics to your web site. Where numerous small company owners now have to call up their web designer to make a simple addition like Google Analytics to their web site, with a WordPress based web site you’ve just avoided that challenge.
After creating your account, to create Google Analytics work you only need to place the special snippet of code that Google provides you in the Google Analytics plugin for the WordPress web site.
1 of my favorite functions of Google Analytics is the identification of critical pages and bottlenecks exactly where you are likely to lose most of one’s on the internet clients. Funnel Visualization, shows you the bottlenecks inside your conversion and checkout processes which are frequently attributable to such factors as confusing content or confusing navigation. Once identified you can get rid of the issue content material and/or create less confusing navigation and start “funneling” visitors via the steps you would like them to take.
Additionally, Google Analytics comes a big number of predefined reports to assist you with the analysis of one’s website traffic information.
Are you already an advertiser with Google? You are able to immediately log in into Google Analytics and start utilizing these tools right from the start. Google Analytics automatically imports all your existing keyword data from your AdWords account. In this way you are able to see the ROI and other key metrics for every keyword you purchase on AdWords, without any extra setup.
My guess is that by now you’re starting to understand the importance of combining Google Analytics together with your WordPress website. As I bring this to a close I will leave you with a few from the large benefits to combining Google Analytics together with your WordPress Website:
* Zero cost. Take note that the free of charge version is limited to 5 million page views a month. Nevertheless, users with an active Google AdWords account are given unlimited page view tracking.
* Great visual maps, stats, reporting and excellent use of efficient info design principles. Navigating information is a strong point.
* Ease of use: Google Analytics is easy to use for novice marketers, yet provides all the capabilities that experienced internet analytics professionals expect.
*AdWords integration. If you’ve an AdWords account, you are able to use Google Analytics directly from the AdWords interface.
The benefits to making use of Google Analytics is much longer than the few advantages I have listed above, but I think you get the picture. Now which you have a clear understanding of how to begin measuring the effectiveness of one’s website I think it’s time that we turn our attention to website visitors conversion. In my next article I’m going to dive further into the challenge of converting your web site visitors to prospect, leads and/or new clients.