The Benefits of Spring Cleaning
Before
The past few days at JAJ towers have been spent spring cleaning or, more accurately, decluttering.
Those of you who follow me on Twitter may remember the mini earthquake that hit the office a few weeks ago.
Well, I have ruthlessly decluttered and tidied and here is the result of two days work:
After
The interesting thing is that all this space around my office seems to have really opened up space in my head. I’ve had so many ideas and a sudden burst of energy which was completely unexpected (although if I’d taken any notice of all the courses I’ve ever been on it shouldn’t have been so much of a surprise!)
How does this apply to your website I hear you ask… Ok, you may not be asking but actually it has also made me rethink my website and marketing and a declutter was necessary.
These are the steps I took and am already bringing in new clients as a direct result.
Firstly I looked at what marketing activities I was already doing. For me the list was quite short as I get the vast majority of my new work from word of mouth referrals and/ or networking both online and offline. There were a couple of other activities that I thought were marketing but when I really analysed where my work came from I realised that they didn’t bring in new work. So the ones that haven’t been working are now abandoned (and I don’t feel guilty because they – hey, didn’t work!).
The activities that have worked for me I decided I could spend more time on, but also, now that I have some time freed up as a result of not doing activities that weren’t working, I can add a couple more activities to my list and monitor how they do.
Then I took a good look at the back end of my website and realised that there were lots of plugins that I had installed but not active or installed but no longer using – again Gone! Result is site loads a lot quicker – result. 
The site needs a bit of a spring clean and I’ve got my plans in place to do that when I can fit it in.
All of us business owners need to take a step back occasionally and give our efforts a spring clean. Websites in particular need regular attention to make sure everything is up to date (to make sure our sites are as secure as possible).
If your site or internet marketing strategy could do with a bit of a spring clean, give me a call (0121 288 7384).
I’ll bring my own feather duster