workshops
How to build your own cost effective website to win more business
Are you planning your first web site but are unsure about the best way to go
about it?
Are you wanting to make significant changes to your online presence but finding
it hard to work out the best way forward?
Are you worried about finding a web developer you can trust, who is a good
designer but who is also good technically and knows how to build a web site that
works in today’s fast changing online world?
And what about content?
How do you create a clear, logical structure with
engaging, effective copy?
If you want to create more than an online brochure, and ensure that your
investment in time and money pays you back many times over …
If you want the
confidence of knowing how to map out a structure with design and content that
will work for you, complete with the latest, proven online marketing techniques
then …
Get the know-how to take control of your own web site development on our
practical and down-to-earth 2-day course –
My Website Blueprint.
By the end of the two days you will have a complete plan for your site and be
confident that it will be completely matched to you, your business and your
customers.
And you will know precisely :
1. What aspects of your website creation you wish to actually
do yourself
2. What gaps, if any, you have in your skill set that you now
want to improve – and how to do that
3. How to select, brief, and manage a web developer and/or
copywriter to successfully work with you
On this website planning course you will discover:
- How to use your website and other online tools to market to your ideal
customer or client - The one single feature that makes a really effective website
- The 3 essential features your site must have in order to attract
customers - How to avoid turning your customers away
- The 7 easy-to-make mistakes that could cost you a lot of money
- How to develop a relationship with your customers so that they want to
spend money with you – again and again - Why you need to know about search engine optimisation and how to make it
work for you - How to create a content plan where each section has a definite marketing
purpose - The art of writing copy and choosing words attractive to both human
readers and search engines
Plus:
- How to choose a good web developer and/or copywriter and be confident in
talking to them - How to build a website that supports your overall business strategy
- How to create an online process that fully integrates with your offline
marketing activity and delivers more enquiries, conversions and sales - How to set up your website so that you can monitor activity and measure
results as effectively and efficiently as possible – and then learn how to make
continuous improvements
At the end of the 2 days, take away your own website blueprint and content plan
… all ready to start implementation.
You will have worked through all the essential planning steps with two
experienced marketing and internet professionals plus had the opportunity to:
- Have all your burning web marketing questions answered
- Demystify those terms and applications that you may find confusing or
daunting - Understand exactly what features you want to use and how – from email
newsletters to auto-responders and from embedded video to shopping carts and
beyond - Learn from the real life experiences of others in the group as well and
Jean and Jane
After the course you will also benefit from:
Being able to join a FREE online follow-up group seminar to ask any
questions or seek clarification on anything that may arise when back at the coal
face
The opportunity to take individual tuition and coaching with Jean or
Jane at rates much below their usual one-to-one fees
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We are so confident that you will really benefit from the workshop, If having completed the first day of the workshop you can honestly
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Your investment Just £275 per person plus
bring an additional person for just £100.
So that you have someone else to hand who
knows you and your business and with whom you can share ideas
you may also bring a business
partner, associate or co-worker to this
workshop for just an additional £100
when you are paying the full published
price.
Note you must both be working on your business and your website!
Fee includes lunch and refreshments for the 2 days plus all notes and handouts.
When
Thursday 28th and Friday 29th October 2010
Where
Cotswold Conference Centre Ltd.,
Farncombe Estate, Broadway, Worcestershire,
WR12 7LJ
www.cotswoldconferencecentre.com
We have just 8 full paying places available so that we can give everyone
a high degree of personal attention – act quickly to secure yours.
Remember you can have confidence in our money back guarantee – so you aren’t
risking a thing.
Accommodation available for those travelling or if you want to spend the weekend
in the stunning Cotswold countryside!
Finally If you have any questions or would like to talk with Jean or Jane to make sure this course is absolutely right for you, call Jean on 0121 288 7384 or Jane on 01386 701944